Mars Wrigley appoints Siobhan McAuley as interim market head for Ireland for Health and Wellness division
Mars Wrigley appoints Siobhan McAuley as interim Ireland market head for Health & Wellness brands KIND and Trü Frü growth
Print16 April 2026
Mars Wrigley has announced the appointment of Siobhan McAuley as interim market head for Ireland in the Mars Health and Wellness division, UK and Ireland.
In her new role, McAuley will develop, manage, and execute Irish market strategy to drive sustainable growth across the business, with a focus on the continued success of the KIND and Trü Frü brands in the Irish market.
Commenting on her appointment, McAuley, said: “It’s an exciting time of growth for the business, and I’m eager to build on this momentum and drive the continued growth of Mars’ Health and Wellness brands here in Ireland and provide consumers more choice in snacking.”
Peter Morris, Health and Wellness director, UKI, added: “Since joining the Mars team in 2021, Siobhan [McAuley] has demonstrated a true passion for health and wellbeing initiatives, both from a brand perspective and in terms of supporting her peers and fellow associates.@
Wealth of experience
McAuley joined Mars Ireland in 2021 and has played a key role in managing multiple customers for Mars Wrigley, Mars Food and Mars Pet Nutrition.
Most recently, in her role as National account manager, she successfully led the launch of popular new products including M&Ms Minis and Maltesers White, driving sales and distribution, and boosting growth for her accounts and Mars Wrigley.
Prior to working at Mars Ireland, she previously held several sales roles with Hachette UK and Ireland.
Read more: trüfrü makes Irish market debut
© 2026 ShelfLife by Donna Ahern
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