Lauren Godfrey appointed as Mars Wrigley UK & Ireland Bars brand director
In her new role as Bars brand director Godfrey will lead on long-term strategy, portfolio, and brand campaigns for flagship Mars’ brands such as Snickers, Twix, Bounty, and Mars across the UK and Irish markets
Print19 January 2026
Mars Wrigley has announced the appointment of Lauren Godfrey as the new Bars brand director for the UK & Ireland.
Dublin-based Godfrey joined Mars in 2022, and since then has developed and led numerous product campaigns across the Mars’ Bars, Bitesize, and Gum portfolios.
Most recently, she led the successful Twix brand relaunch here in Ireland as well as the launch of Crispy Rolls in the UK, which as Mars Wrigley’s largest brand campaign of 2025.
In her new role as Bars brand director Godfrey will lead on long-term strategy, portfolio, and brand campaigns for flagship Mars’ brands such as Snickers, Twix, Bounty, and Mars across the UK and Irish markets.
Commenting on her new role, Godfrey, said: “I am delighted to be taking on this new role at such an exciting time of growth for Mars Wrigley.
“Mars has some of the world’s most iconic brand names in the confectionary market, and I look forward to supporting the continued success of these brands in the Irish and UK markets, alongside the fantastic brand teams.”
Leading brand campaigns
Hugh Byrne, trade director for Mars Wrigley, Ireland, added: “Since joining the company in 2022, Lauren has led out on some of our leading brand campaigns, and I wish her continued success in this new role.”
Prior to joining Mars, Godfrey worked for Kerry Foods, where she served as marketing lead (Consumer) in France, and as a brand manager in the UK and French markets.
Read more: Mars Ireland partners with PRL to launch Net Zero warehouse in Dublin
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