Marketing Bites

Every week we bring you a bite-sized digest of the newest products, initiatives, announcements and expansions from Ireland's FMCG industry and beyond...


Brand Central

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27 July 2018 | 0

UK distributor Menzies purchased by investors

Private equity firm Endless, has agreed to buy Menzies Distribution, the UK company responsible for distributing more than 6.5m newspapers to newsagents across the UK every day. The NFRN has “cautiously” welcomed the development, stating that it expects the new ownership to bring stability to the area.

Demand for “authentic cheese taste” driving shift in snack industry

Consumer demand in the cheese snack category is shifting towards craft and artisan products that are closely linked to real cheese and simple ingredients, according to Kerry Taste & Nutrition. Larger brands are losing market share and shelf space to smaller, more artisanal brands, which consumers perceive as delivering more authentic, premium and innovative snacks. The research revealed that cheese snacks have one of the highest gaps in desire for authenticity versus current perceptions of the category.

Tayto launches new Ripples variety

Tayto has launched its new Tayto Ripples Sharing bags – extra-chunky, extra-tasty, crinkled potato crisps with real bite. The new Tayto Ripples sharing bags are available in three mouth-watering flavours: the original & unique Tayto Cheese & Onion, the sumptuous Sour Cream & Onion, and the tantalising Thai Sweet Chilli. TV presenter James Kavanagh and fitness enthusiast Jess Redden will take part in their very own Tayto Ripple Test to help launch the new variety. See Tayto’s facebook page for more on the exciting launch event.

Forest Feast mixes it up with four tasty new combinations 

Dried fruit, nut and seed snacking company Forest Feast has added four new products to its popular ‘Pick me up’ range – more than 20 mixes designed to meet the tastes of consumers and their respective nutrient needs. The latest research into consumer snacking trends has shown that high protein content continues to be the main purchase motivation for snacks, with 28% of adults interested in those which pack a protein punch.

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