SuperValu pledges assistance for drought-stricken farmers
In the midst of the hottest Irish summer in a generation, which has caused chaos in Ireland's agrifood industry, SuperValu has pledged financial support for a host of its vegetable suppliers, many of which have been crippled by the lack of rain in recent months.
3 August 2018 | 0
Following discussions with the IFA, SuperValu has agreed to step up to what it calls “responsibility to its suppliers” by providing financial assistance to its vegetable suppliers, many of which have experienced crippling setbacks due to the unprecedented dry weather in recent months.
Growers of broccoli, cabbages, cauliflower, celery, lettuce, kale, parsnips, leeks, carrots, scallions and swedes will benefit from the scheme, with all costs covered by SuperValu.
SuperValu MD Martin Kelleher, said the group is very mindful of the enormous impact that it has had on the Irish farming community and potential effect on the supply of Irish vegetables for consumers. “When shoppers come to SuperValu,” Kelleher said, “they are looking for the best in Irish food, so it’s vital for us to ensure that we have top quality produce available.
“We recognise we have a responsibility to our suppliers,” he continued. “Following discussions with the IFA, we have agreed to step in and put financial supports in place for our growers of key crops which will help to offset the toll on the Irish farming community.”