Kellogg’s offers New York to go

Kellogg's striking 'N.Y. To Go' on-pack promotion is offering consumers the chance to win one of four city breaks to New York

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Brand Central

Kellogg’s aims to stop ‘on the move’ consumers in their tracks, with the launch of a new on-pack promotion offering four city breaks to New York, through its Cereal To Go range. N.Y. To Go will run across Corn Flakes, Special K and Crunchy Nut Cereal To Go. Winners will also receive $500 spending money so they can make the most of the famous city, and 50 runners-up will receive cash prizes. Specially designed point of sale packs are available to the trade to drive greater awareness of the promotion, including table talkers, posters and bespoke merchandising units.

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