Kantar Worldpanel: Dunnes Stores retains #1 spot
Dunnes Stores has held on to the top spot in Kantar Worldpanel's latest supermarket share figures, seeing off a recent surge from back-from-the-dead Tesco.
Print18 December 2017
Kantar Worldpanel has published its latest supermarket share figures for Ireland, covering the 12 weeks ending 3 December 2017. The results show that Dunnes Stores has retained its position as Ireland’s most popular supermarket, a crucial distinction during the Christmas shopping period.
“Dunnes Stores has always performed strongly in the countdown to Christmas,” says David Berry, Kantar Worldpanel director. “This year is no exception. Holding steady year-on-year with a 22.5% share of the market, the retailer has seen strong sales growth of 2.4% to retain the title of Ireland’s largest supermarket.”
Dunnes’ Shop and Save initiative has proved the key to the family-owned chain’s success. Shoppers now spend €2.30 more per shop than last year as customers are encouraged to up the value of their baskets to get extra money off.
Tesco clinched second position while, despite experiencing its strongest sales growth since June, SuperValu sit in third place.
“Tesco has continued its strong run of form as we approach the peak Christmas shopping season,” Berry continues. “Consumers visit the store more frequently and buy more items every time they shop. Sales have grown by 4.7% compared with last year and this is now the fourth month in a row that Tesco has experienced sales growth of more than 4%. This strong growth has translated into increased market share.”
Despite Tesco’s success there are only 0.3 percentage points separating the top three supermarkets – with the festive shopping period well and truly underway any of these retailers could secure the top spot the Christmas break.
Meanwhile, Aldi and Lidl are tied for fourth position, capturing 11.2% of market share each. Lidl enjoyed the second fastest growth rate in the market, behind Tesco, with sales growth of 3.3%.
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