JDE Peet’s launches home-recyclable paper refill pack for instant coffee

The new pack is over 85%* paper, meaning it can be put in home recycling bins

New development represents a breakthrough for sustainable packaging in the instant coffee category

Print

Print

Brand Central

JDE Peet’s coffee is now bringing its revolutionary paper refill pack to Ireland retail for the first time, from January 2024 under the well-known brands of Kenco and L’OR.

Following a successful year of research, development and testing, JDE Peet’s is the first major UK and Ireland coffee company to switch from plastic to paper refills, marking a breakthrough for sustainable packaging in the instant coffee category, with a pack that can now be recycled at home.

The cutting-edge packaging technology is over 85%* paper, meaning it can be put in home recycling bins and has been specially developed to keep the coffee fresh for 15 months so consumers can enjoy the same high-quality taste experience they know and love. What’s more, it uses 97% less packaging and 85% less CO₂ than a standard 200g glass jar – reducing packaging waste. Moreover, reducing consumers’ trips to their local recycling depot.

The new paper packaging will replace the existing plastic packs for Kenco, and are now launching in retailers in Ireland, since January onwards.

The new cutting-edge refill pack uses 97% less packaging and 85% less CO2 than a standard 200g glass jar

“We’re delighted to launch our new home recyclable paper refills,” said Roberto De Felice, marketing director, JDE Coffee UK & Ireland. “Research shows consumers want to embrace reusable and refillable packaging, 76% of shoppers are looking to recycle more** – but ‘ease of recycling’ can be a significant barrier. Our new packs will help empower consumers to make greener choices by making it easier to recycle and driving wider adoption of refills – reducing packaging waste and removing plastic from retail supply chains. Taking this crucial stride confirms our commitment to advancing our sustainability goals to make 100% of our packaging reusable, recyclable or compostable by 2030.”

The new refill pack marks a significant step towards JDE’s sustainability journey and supports its Common Grounds Programme, which aims to minimise its footprint and positively impact people, the planet and the future of coffee and tea.

For more information on Common Grounds, see here: https://www.jdepeets.com/sustainability/.

About JDE Peet’s

JDE UK & Ireland is a subsidiary of JDE Peet’s, the world’s leading pure-play coffee and tea company, serving approximately 4,500 cups of coffee or tea per second. JDE Peet’s offers coffee and tea in more than 100 countries with a portfolio of over 50 brands including Kenco, Douwe Egberts, Tassimo and L’OR in the UK and Ireland. Read more about the company’s journey towards a coffee and tea for every cup at www.jdepeets.com.

Related Articles

I’m with the brand: Aaron Mulligan, brand ambassador for Diplomatico Rum →

Harley & Marley unveils Ireland’s first sustainable fish pet food →

Milish Bakery secures multi-million euro deal with M&S →

On your team →