Aldi introduces further price cuts

Retailer says it has now slashed prices on more than 230 items in 2024 alone

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Aldi has announced a new suite of price cuts across a further 81 of its most popular products.

This latest round of price cuts follows the retailer’s announcement last month of price drops to almost 150 bestselling products. Aldi has subsequently cut the prices of over 230 products this year alone.

According to the retailer, these price cuts represent an investment of more than €12m by Aldi in its commitment to delivering lower prices.

Among the products reduced are shopping basket favourites from across Aldi’s bakery, dairy, meat, confectionery, drinks and household ranges, including fresh chicken, beef, lamb, fish, bread, cooking ingredients, deodorant and wine.

Aldi has also confirmed that the price cuts announced will not impact on the prices paid to any of its suppliers. The retailer recently announced that it spent €1.1 billion with its network of more than 330 Irish suppliers last year, including signing a number of new supplier contracts worth more than €40 million.

According to the most recent Kantar data to the end of January, the average price of a product in Aldi has dropped by almost 4% year-on-year. The average product price has increased in all other large retailers in the same period as Aldi reaffirms its position as Ireland’s best value supermarket.

“In 2024, we continue to focus on providing our Irish customers with great quality products at the lowest possible prices,” said Colin Breslin, Aldi Ireland managing director of Buying and Services.”

“Our commitment to our customers remains as it has always been – we will provide the best value in the market, and will not be beaten on price,” Breslin said. “[This] announcement is yet another demonstration of that commitment.”

The full list of products that have dropped in price since Thursday, 15 February, are as follows:

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