I’m with the brand: Joe McCarthy, brand ambassador for Ballygowan
Ireland and rugby star, Joe McCarthy has officially joined the Ballygowan family as their newest brand ambassador. In an exclusive chat with Donna Ahern, McCarthy shared exciting insights into new partnership with the iconic bottled water brand, as well as a look back on his impressive rugby career and the milestones that have shaped his journey on and off the pitch
Print2 May 2025
Ireland and Leinster rugby star Joe McCarthy, 24, made his Six Nations debut in 2024. He made a memorable impact in the tournament’s opening match in Marseille, earning Player of the Match as Ireland triumphed 38-17 over France.
McCarthy has officially become a brand ambassador for Ballygowan, joining the ranks of the iconic bottled water brand.
Born in Manhattan to Irish parents, McCarthy’s family moved back to Ireland when he was just three years old. His rugby journey took a major leap forward when he was called up to the Ireland squad for the 2022 tour of New Zealand, where he made his debut in a dramatic 13-10 victory over Australia. McCarthy’s talents were further recognised in August when he was named to the Ireland squad for the 2023 Rugby World Cup.
1. What has been the highlight of your rugby career so far?
It’s hard to pick just one but winning the Six Nations in 2024 at home in the Aviva Stadium. It was my first trophy as a professional rugby player and to be able to share with all the Irish fans as well as family and friends is something I will never forget.
2. Who has been the most challenging opponent you’ve faced during the 2025 Six Nations?
There was no easy opposition in this year’s Six Nations. However, France were probably the most dangerous outfit we faced with their mix of pace, power and flair. We didn’t have our best performance against them, but I look forward to having another crack at them in the future.
3. Can you tell us about your role as the brand ambassador for Ballygowan?
As a professional athlete, hydration is a huge part of my performance, so partnering with Ballygowan made perfect sense. I help promote the importance of staying hydrated, whether for elite athletes or people just leading active lifestyles. It was a no brainer as it is a brand with such a strong reputation for delivering high quality Irish products. I look to hopefully add value and continue to grow such a top brand. Ballygowan are very good at creating entertaining, funny and informative content. So, I enjoy that aspect of the partnership. My family and friends also get quite a laugh out of me being on the water bottles in store!
4. Could you share more about the campaign you’re involved in?
The campaign is all about highlighting the strong partnership with sport and how essential hydration is for everyone, not just athletes. We’re focusing on educating people on why staying hydrated can improve performance, recovery, and overall well-being. I also enjoy Ballygowan’s innovative approach to their products. They are introducing flavoured still and sparkling water which makes it easier for people to drink more water throughout the day. As some people struggle with drinking plain water.
5. As Ballygowan’s new brand ambassador, how important do you think hydration is, both during sports and in maintaining an active lifestyle?
It’s massive. Even slight dehydration can impact physical performance as well as mental performance. If you’re dehydrated, you will not be able to maximise your body’s physical capabilities or have the focus and make the right decisions under pressure. I always make sure I’m properly hydrated before training and games, as well tasks such as studying where deep focus is needed. I always find that drinking water is key part of my recovery and mood. After an intense match or training session hydration is always a priority to get me in the right state to go again!
6. Every rugby star has someone they look up to. Who is the Irish player who has inspired you the most in your journey to the top?
Growing up, I really looked up to guys like Brian O’Driscoll. An Irish player who was absolutely dominant on the international stage. And was recognised as the best player in his position for many years.
7. What’s the biggest difference between training for a provincial team and training for Ireland? Are there any adjustments you need to make when switching between the two?
The biggest difference is the intensity and the level of detail in preparation. At the international level, everything is a step up—analysis, physicality, and expectations. Switching between the two requires adapting to different systems and teammates, but ultimately, it’s about staying sharp and ready to perform.
8. Since you were born in Manhattan to Irish parents, do you get the chance to visit New York often?
Rugby keeps me busy, but I do try to visit when I get the chance. It’s always great to go back and I definitely feel a strong connection to the place. When I get a week off or in the off season in the summer, I will usually make a trip there. It always feels like a proper reset as it is so different to Dublin and far away from a rugby environment. I always enjoy hitting up a comedy club and getting some of the best pizza in the world.
9. What do you like to do in your free time when you’re not training or playing rugby?
I always enjoy spending time with my mates outside of rugby, it always feels like time well spent. At the moment I am trying to get back into golf. It’s been a tough process so far!
10. Can you share something about yourself that people might not already know?
We used to have a good few chickens in the garden; one called Rihanna. At our house in the suburbs of Dublin we also bought an incubator and hatched a few chicks as well. It was a weird time. I’d usually eat 4-6 eggs a day, so it was nice having incredibly fresh and tasty eggs.
Read more: I’m with the brand: Aaron Mulligan, brand ambassador for Diplomatico Rum
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