Capri-Sun introduces ‘Pocket the Cash’ packs

Capri-Sun 'Pocket the Cash' promotion is back

Due to its success in 2010, Capri-Sun 'Pocket the Cash' promotion is being run again

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Brand Central

Capri-Sun ‘Pocket the Cash’ promotion is back

In 2010 Capri-Sun ran an on-pack promotion with its 330ml variant called ‘Pocket the Cash’, giving consumers the chance to win €50 by texting CAPRI to 51155. Due to its popularity, the promotion has returned for 2011. This year Capri-Sun is supporting it with an outdoor advertising campaign throughout October and is partnering with the Irish Independent to target third level students. The limited edition 330ml pouch, available since September, has received an extremely positive consumer response. Capri-Sun 330ml is Ireland’s third highest selling ready to drink juice drink SKU, just behind its 200ml 10 Pack and 200ml single serve variants*. The product is targeted at the ‘on the go’ market and while still in the Capri-Sun foil pouch; offers the convenience of a larger serve format with a re-sealable cap. The Capri-Sun 330ml promotional pack is available from your local cash and carry or wholesaler while stocks last.

* (Nielsen Extended Scantrack, Total Ambient Ready To Drink Juice, Unit MAT Sept 04/11) n

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