C-Store Product of the Year 2012
Brand heavyweights that can be consistently relied upon to keep customers coming back for more, make a crucial difference to a c-store's bottom line
Print18 January 2013
And the nominees are…
Benson & Hedges
Coca-Cola
John Player Blue
Silk Cut Purple
Avonmore Milk
Wrigley Extra
Marlboro Gold
Brennans Bread
Deep River Rock
Tayto C&O
The award for C-Store Product of the Year 2012 was sponsored by XL
Coca-Cola was named the Winner of the C-Store Product of the Year at the ShelfLife C-Store Awards 2012. A truly iconic, best-selling, global brand, in recent years, Coca-Cola has been continuing to build on existing relationships with global sports events such as the 2010 FIFA World Cup and the 2012 London Olympics Games, and the company continues to nurture its affiliation with the Special Olympics, which began in 1968.
XL sponsored the C-Store Product of the Year Award
Coca-Cola is dedicated to offering quality beverages for every lifestyle and occasion, marketing those beverages responsibly and providing information that consumers can trust. As of 2008, Coca-Cola has been able to count more than 160 low and no calorie drinks in the company’s range, such as Coke Zero. The company now also lists the nutritional information on the front of all drinks.
In 2011, Coca-Cola turned 125 and celebrated its rich heritage by thanking consumers and spreading moments of happiness around the globe.
From the early beginnings when just nine drinks a day were served, Coca-Cola has grown to be the world’s most ubiquitous brand, with more than 1.6 billion beverage servings sold each day. Now well into its second century, the company’s goal is still to provide magic every time someone drinks one of its more than 400 brands – and to do so in a sustainable way that benefits consumers and the communities Coca-Cola operates in.
Best C-Store Marketing Campaign 2012
Staying uppermost in shoppers’ minds requires a huge investment, not just in terms of capital, but in terms of creativity, which is why our top ten contenders for this award deserve a hearty congratulations
And the nominees are…
M&M’s Ltd Edition/Euro 2012 ‘Put M Under Pressure’
Red Bull ‘Cliff Diving’
National Lottery ’25 Years’
Cadbury ‘Unwrap Gold’
Batchelors ‘Favourite Farmer’
Tayto ‘Sour Cream & Dunne’ion’
Leaders Enterprises sponsored the award for Best C-Store Marketing Campaign
Pepsi Max ‘Kick In The Mix’
Kit Kat ‘Only One Will Survive’
Lucozade ‘Club Crusade’
Mi-Wadi ‘MiWay’
The award for Best Marketing Campaign 2012 was sponsored by Guaranteed Irish EPOS provider, Leaders Enterprises.
The National Lottery 25th Anniversary campaign was voted Best C-Store Marketing Campaign 2012. The campaign consisted of TV, radio, press, outdoor, digital and a heavyweight point of sale programme across National Lottery Agents nationwide. The campaign was created to celebrate the National Lottery’s 25th Anniversary €1 million Prize Giveaway where players were given an extra chance to win on all games during the month of August. Players were invited to send in any National Lottery tickets or scratch cards and these tickets were entered into the special 25th Anniversary prize draw. One hundred prizes were on offer and winners were guaranteed to win a prize ranging in value from €5,000 right up to €250,000. Along with these fantastic cash prizes, cars and luxury holidays were also up for grabs. And of course, these were not the only winners. Since 1987, over €4 billion has been raised by the National Lottery for good causes throughout Ireland while over €6.3 billion has been won in prizes creating over 430 millionaires.
Put "M" Under Pressure
Sports fever took over the country in 2012 and M&Ms, the world’s biggest chocolate brand, celebrated with the football themed Put "M" Under Pressure campaign, on limited edition Irish supporter pouches across Peanut, Chocolate and Crispy variants.
The campaign was the leading Euro 2012 promotion in the market with unprecedented displays in-store. Ireland’s favourite candies Yellow and Red in Irish supporter gear, added to the excitement and the campaign was heavily supported by outdoor, digital advertising and a number of eye catching interactive outdoor specials in high traffic locations. The digital element included a bespoke Predict "M" App which encouraged M&M’s Facebook fans to participate in anticipating game results.
Sharing is the biggest growth market and M&M’s are the perfect chocolate to be shared with friends. M&M’s Put "M" Under Pressure campaign, contributed significantly to the growth in bitesize in 2012.
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