BWG Foods to invest €10 million to support Londis group’s growth
BWG has announced a €10m investment in the Londis brand, following rapid growth in the symbol group that includes 15% cumulative growth and €340m in retail sales.
1 October 2019
BWG Foods has announced a new €10 million investment programme for its Londis brand, which is aimed at supporting the convenience retail network’s current growth plans up to 2022.
The investment programme, which was announced to retailers at Londis’ biennial Retail Conference event in Killarney, will facilitate continued upgrades and redevelopments across the retail network of stores, in addition to marketing programmes that will enhance the brand’s penetration in the retail marketplace.
This investment follows five years of consecutive growth for the Londis brand since it was acquired by BWG Foods in 2015, delivering cumulative growth of 15% during the period, pushing total annual retail sales to more than €340 million.
This growth was achieved in part through the rollout of a new store design in 2016, investment in national marketing campaigns, and a recalibration of the network’s product mix to better reflect shopper trends. Fresh food offerings now represent 18% of Londis’ overall retail sales, versus 12% at the time of the acquisition in 2015.
Commenting on the investment programme and the success of the Londis integration, Leo Crawford, group chief executive, BWG Group, said Londis has fully integrated itself as an integral and high performing part of BWG Foods, making it a great success story.
“The combination of BWG’s retail expertise and significant distribution capabilities along with the commitment of capital, has helped Londis grow its network of stores and outperform the market in terms of its retail sales,” said Crawford. “We are confident that our commitment to invest a further €10 million into the brand will position our Londis retail partners for continued success into the future.”
BWG Foods also announced that it is investing significantly in the development of a bespoke educational training programme for Londis retailers and store staff, which will further enhance the offering to customers.