Best New C-Store Product Launch 2012

Joe O'Connor, head of sales, Londis, presents the award for Best New C-Store Product Launch 2012 to Jonathan O'Connor and Jonathan Ryan, Kraft Foods, for the launch of Cadbury Dairy Milk Bubbly
Joe O'Connor, head of sales, Londis, presents the award for Best New C-Store Product Launch 2012 to Jonathan O'Connor and Jonathan Ryan, Kraft Foods, for the launch of Cadbury Dairy Milk Bubbly

New products are essential in order to maintain consumers' interest in a category and keep sales heading in the right direction


Brand Central

18 January 2013

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And the nominees are…

Benson & Hedges 23’s
Kelloggs Nutri-Grain Crunchy
Cadbury Twirl Bites
Denny Natural Ham
Rowntrees Fruit Bottles
Jacobs Why Not?
Cadbury Dairy Milk Bubbly
Dr Oetker Casa di Mama
Ben & Jerry’s Core
O’Kane Poultry Range


The award for Best New C-Store Product Launch 2012 was sponsored by Londis.

Cadbury Dairy Milk Bubbly was named the Best New C-Store Product Launch 2012 at the recent C-Store Awards. Cadbury Dairy Milk unveiled the latest addition to its range; the unique and innovative Cadbury Dairy Milk Bubbly in January 2012. This is a large block bar made with aerated Cadbury Dairy Milk chocolate, replacing the traditional square blocks with a fun and playful bubbly shape.

In the last year chocolate tablet category grew by +18%, with Cadbury Dairy Milk Bubbly contributing to 36% of that growth, reaching sales of €1.49m in its first launch year and Cadbury Dairy Milk Bubbly 90g is already the number two ranked chocolate tablet SKU on value sales.** Over 350,000 bars of Cadbury Bubbly have been unwrapped and enjoyed by Irish consumers since launch. (Tablets and impulse)**

*(Source: AC Nielsen Total Scantrack MAT wk ending Dec 02 12)
** (Source: AC Nielsen Total Scantrack 26 wk ending Dec 02 12)


It’s crunch time


Kellogg’s Nutri-Grain, a well-known favourite in cereal snacking in the Irish market, was a nominee in this award category, and the brand has announced some exciting news.

The product range is undergoing a revamp which includes the launch of new look packaging coinciding with the addition of Nutri-Grain Crunchy to the already much loved tasty range. 

Nutri-Grain Crunchy is an enjoyable, satisfying snack made from golden baked wholegrain oats and honey. The bar, which is in duo format, comes in two flavours – Oats & Honey and Oats & Chocolate. 

According to Emer Barry, Kellogg’s Snacks brand manager: "We’re delighted with the new addition to the new-look Nutri-Grain range. With the introduction of Kellogg’s Nutri-Grain Crunchy we’re offering consumers a snack that promises to really hit the spot." 

The new products will be in stores from April.


N-ice scoop for Ben & Jerry’s


2012 saw the launch of Ben & Jerry’s newest flavour creation – The Core. The revolutionary range features three ‘explore the core’ flavours in 500ml tubs (RPS: €5.99) – Karamel Sutra, Berry White and Dough-ble Whammy. The Core combines not one, but two favourite Fairtrade flavours in a tub with a core of sauce running through it, for the ultimate taste sensation.

In June, Ben & Jerry’s took to the road on the ‘Core Crusader’ for the Core Tour which directly connected with 20,000 ice cream fans across the country. Throughout the tour, fans could win the opportunity to have the Core Crusader call to their door through an innovative Facebook app, all they had to do was tell Ben & Jerry’s why they deserved the chance to have it call to their home, workplace, or community.

With a media investment of €900,000 which included outdoor, sampling and PR; the Core was the largest in-home launch in 2012 with sales to date reaching €1.39m* and Facebook growth of 35%. 

Explore the Core at and

*(Source: Nielsen, YTD 4.11.12, Value sales, Total Scantrack ROI, Take home.)

Best Retail Technology Application 2012

Well thought-out and designed retail technology can save valuable time for multi-tasking retailers


And the nominees are…

Retail Solutions
Leaders Enterprise
Merit Solutions
Exchequer Software

The award for Best Retail Technology Application 2012 was sponsored by 

For the second year in succession, CBE received the award of "Best Retail Technology Application" for its renowned EPOS solution.

Serving convenience, supermarket and forecourt sectors both in Ireland and the UK, CBE increased its market presence throughout the year and this culminated in the retailers of Ireland selecting the CBE EPOS solution as the number one retail technology application in the marketplace.

Sean Kenna, CBE’s managing director, commented on the night that most of the winners of the other categories at the awards were CBE customers and that he was grateful for their support over the years.

"The vast majority of our customers are now on their third or fourth generation EPOS system from CBE. We aim to develop long lasting relationships with our customers – the success of their business ensures continued success for CBE in the future," said Kenna.

"Our technology has allowed the retailers to focus on key aspects of their business and align their efforts in revenue generating areas within their store."

Established over 30 years ago, CBE says its focus on integration and innovation has ensured that the company remains the number one provider of retail technology innovation in Ireland and the UK.

For further information contact CBE at 1890 373000, email or visit






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