Asian-inspired Mr. Lee’s noodles launch in SuperValu

Mr. Lee’s range of gourmet instant noodles comes with a “no nasties” guarantee

Award-winning gourmet instant noodles brand now stocked in SuperValu stores nationwide


Brand Central

2 December 2019

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Asian-inspired noodle range Mr Lee’s Pure Foods has launched in selected SuperValu stores nationwide with three flavours.

An award-winning brand of gourmet instant noodles, Mr Lee’s Pure Foods uses quality ingredients, with flavours uniquely crafted from authentic recipes. Loaded with freeze-dried vegetables, air-dried Vietnamese rice noodles, herbs, spices and traditional chef-crafted broths, the brand aims to put the good into its foods, not just take the “bad” out.

The Mr Lee’s range is also low in saturated fats, calories, low in sugar and is gluten-free, palm oil-free and comes with a ‘No Nasties’ guarantee across the entire range.

“We’ve worked hard to make sure each and every cup contains a restaurant-calibre dish, authentic in taste and texture to the oriental cuisine you’d expect from any top noodle bar,” says Damien Lee, founder and CEO of Mr Lee’s Pure Foods Co.

“The response to our flavours has been incredible so far,” he adds. “What we didn’t expect, however, was just how much of a need there was for healthier instant noodles (especially a vegan option), of which the feedback and press has been simply incredible. We’re bringing the next level of instant noodle to the people of Ireland, and we can’t wait to see where it takes us!”

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