Volvic launches organic tea range
Volvic has launched a new flavoured soft drink to market, in the shape of Volvic Infusions, a new iced tea brand which takes inspiration from the most unusual place.
Print23 August 2018
VOLVIC LAUNCHES ORGANIC TEA RANGE, VOLVIC INFUSIONS
Exotic flavours inspired by iconic volcanoes around the world
Branded water giant Danone has launch a new organic iced tea range in Ireland, Volvic Infusions. Volvic Infusions pays tribute to Volvic’s volcanic heritage, with quality, organic ingredients that are inspired by volcanoes around the world. The recipes use Volvic mineral water, organic tea infusions and natural fruit flavours. The range is also low in sugar, sweetened using organic cane sugar and a hint of organic lemon juice. In total, Volvic Infusions contains just 2.3g of sugar for every 100ml.
The new range is available in two flavours, including Organic hibiscus infusion with lychee and passion fruit flavours (inspired by Piton de la Fournaise Volcano in Reunion Island) and Organic white tea infusion with rhubarb and lingonberry flavours, inspired by Eyjafjallajökull Volcano in Iceland.
Jacqueline Lane, Brand manager, Danone Waters UK & Ireland said the company is delighted to offer consumers a drink that has significantly lower sugar than many other soft drinks on the market. “Each flavour is inspired by the heritage of stunning volcanoes around the world,” Lane said, “resulting in an organic, unique and natural tasting range. We’ve also created premium and distinctive packaging to bring to life the USPs of this product and ensure a strong stand out on shelf.”
The bottles are available in a convenient 370ml format, with an elegant and soft-touch design in matte print. Volvic Infusions will be available in 370ml, RRP €1.7
To find out more visit https://www.facebook.com/VolvicUK/
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