Marketing bites
Cushelle launches Koala Giveaway campaign - and other news for FMCG marketers - for the week 2/9/2014 - 8/9/2014
Print8 September 2014
Cushelle – Giving shoppers the chance get their own cuddly koala!
A new Cushelle Koala Giveaway campaign gives shoppers the chance to receive their own cuddly Cushelle Koala when they purchase Cushelle 16 roll packs in selected SuperValu and Centra stores. The brand that’s bought by one in 10 Irish consumers* is a favourite among Irish families. Cushelle has and will continue to have strong marketing investment in 2014, driving growth through a TV campaign, new packaging and strong social media activity. This promotion will run in store from 25 September to 15 October 2014.
*(Source: Kantar Worldwide Panel MAT Value Share 20 July 2014)
Guinness releases two new beers from ‘The Brewers Project’
Guinness has announced the release of two brand new beers – Guinness Dublin Porter and Guinness West Indies Porter. Inspired by authentic recipes, whose origins lie in the historic Guinness’ brewers’ diaries from the late 1700s and early 1800s, the new beers will be available in selected pubs and retailers from 1 October around Ireland. They are the first releases from a new brewing project at the St. James’s Gate brewery in Dublin, ‘The Brewers Project’.
Love Irish Food and Exterion media launch brand development award
Love Irish Food has partnered with Exterion Media, the market leader in outdoor advertising in Ireland, to offer an Irish food or drink manufacturer a helping hand in promoting their brand. The Love Irish Food Brand Development Award will see one Love Irish Food member brand receive €70,000 in advertising space. To enter member brands must register at www.loveirishfood.ie by Friday 19 September 2014 and the closing date for completed submissions is Friday 10 October 2014.
Dawn Meats awarded 10 stars at Great Taste Awards 2014
Dawn Meats, the Waterford-based premium meat supplier has been awarded 10 stars at the prestigious Great Taste Awards, organised by the Guild of Fine Food in the United Kingdom. Dawn’s awards include an elite three star award for its Nature’s Meadow French Dressed Lamb Rack, and the two star award for its Tesco Ireland Finest Lamb Loin Chops, Nature’s Meadow Best of Beef Rib Roast and Black Angus Tomahawk Steak.
Berocca introduces new single serve vitamin sachet
Berocca has created a new single serving functional vitamin sachet to attract those who don’t routinely shop for vitamins. Through making the brand more accessible to on-the-go consumers, new Berocca Singles offers consumers a healthy alternative to more traditional energy drinks. The vitamin and minerals is market is worth circa EUR*8.5m in grocery*. Multivitamins is the largest category within this and Berocca is the number one brand with 46% share*.
For further details, contact your Jaymark sales representative or call the Jaymark office on 01 4081571.
*(Source: Nielsen Scan track 18 May 2014)
Get up and go with Nutella & Go!
Ferrero launched Nutella & Go! into the UK and Irish markets in August following huge success in the USA, France and Germany. Targeted at teens and young adults, Nutella & Go! is a portable pack containing hazelnut and cocoa spread on one side and little breadsticks for dipping on the other. Nutella is the number one brand within spreads in the Republic of Ireland by volume sales, selling 1.5m units in the last year.* Nutella & Go! has an RRP of EUR*0.99.
*(Source: IRI sales, 12 w/e 11.03.13)
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