Thinknblink rebrands as The Blink Group

The Blink Group is a full service marketing and event agency that owns and operates six separate businesses



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4 October 2022

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Thinknblink has announced that it will rebrand as The Blink Group, incorporating Wow Marketing, Propbox, Robot Networks, Blink Digital,  Blink Christmas and Blink Staffing. The Blink Group is a full service marketing and event agency that owns and operates six separate businesses. Each one of the companies provides services that are complimentary to each other. The Blink Group oversees creative, set design and build, props, casual staffing as well as digital output.

The company now has 10 full time staff, supplemented by many as 200 part-time employees during busy periods. The move allows The Blink Group to further expand on its already extensive range of services.

Turnover across the group is €2.1 million with the aim to hit €4.5 million within the next three years. The Blink Group has identified a number of categories within the industry that will be added to its services over coming year and negotiations are underway to acquire two further businesses that will enhance The Blink Group offering.

Founded in 2006 by couple Ger Walsh and Graham Carroll, the start-up will this month move into its new HQ, a bespoke 10,000sq ft warehouse, showroom and office on Dublin’s Long Mile Road.

When the recession hit Ireland in 2008, the couple saw the opportunity to help the retail sector by creating unique, engaging, cost-effective and innovative ways to draw footfall to shopping centres and large retailers around the country.

“We were pushed out of our comfort zone by necessity and found ourselves and our small team coming up with concepts, creating and activating retail experiences with our staff delivering the magic,” said Walsh. “Today we are a full-scale marketing and event agency handling everything for our clients from events to social media management and engagement with their followers”.

“Over the past few years retail has taken such a hit with a big move towards online shopping  but what online shopping can’t offer the customer is the live experiences,” said Carroll. “We foresee retail investing in live events and campaigns in the coming years, reciprocity is retail’s way of fighting.”



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