Wins for BWG and Mace at Eir Spider Awards 2019

Mace won the award for best integrated media campaign at the recent 2019 Eir Spider Awards

The prestigious and long-running Eir Spider Awards have taken place, recognising achievement and best practice in online and digital media across a range of Irish industries. This year, both Mace and its parent company received accolades.



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25 November 2019

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BWG Foods and the Mace symbol group have received prestigious recognition at the recent 2019 Eir Spider Awards, recognising innovation and excellence in online and digital media. The award for Best Innovation was presented to BWG for the company-wide Shoplink retailer e-commerce system, while Mace was recognised with the award for Best Integrated Media Campaign, specifically for its recent Extra Smile campaign, fronted by rugby star Johnny Sexton.

Developed in conjunction with BWG Foods’ digital partner, Tribe Digital, BWG’s ShopLink system performance application that has quickly become the group’s core stock ordering solution.

Chris Donnelly, IT director, BWG Foods said he and his team are delighted to have received the Spider award in such a competitive category. “Our strategy of leveraging the best of B2C technology in a B2B environment means that we have a market leading solution with the support of sophisticated category management services,” Donnelly said. “We’ve also integrated additional features which ensure less effort, but greater accuracy for our retailers in terms of stock management.”

Meanwhile, Mace saw off competition from Heineken Ireland, Today FM and eFlow to receive the Best Integrated Media Campaign Award. The award, which seeks to showcase innovative, creative and emotive campaigns recognised Mace’s recent Extra Smile campaign which featured Johnny Sexton as brand ambassador and was underpinned by a series of nationwide community initiatives, advertising and social media activations.

“We’re extremely proud of this award win,” said Suzanne Weldon, BWG Foods’ marketing and communications director. “We invested significantly to create a campaign and a supporting activation strategy that would penetrate deeply within our diverse community of customers across Ireland, and it has been a huge success.”

BWG Foods was also a finalist in the Best Use of Disruptive Technologies category.

Established in 1996, the Eir Spider Awards are now in their 22nd year, making them the longest standing and most prestigious digital awards in Ireland.



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