Walkers Snacks announces movie collaboration with Ghostbusters: Afterlife on-pack promotion

Impressive prize pool includes VIP screenings of Ghostbusters: Afterlife, Sony gadgets, and the grand prize – a trip for two to New York.


Brand Central

18 October 2021

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To celebrate the release of Ghostbusters: Afterlife (exclusively in cinemas from 19 November 2021), Walkers Snacks brands are offering Halloween shoppers the opportunity to win scarily good prizes every hour via an on-pack promotion.

Running from 1 October to 30 November, this is the first major collaboration to run across Walkers top snack brands in many years. It features an incredible prize pool including VIP screenings of Ghostbusters: Afterlife, Sony gadgets, or the grand prize – a trip for two to New York.

Halloween is a key occasion amongst shoppers, and as a result, last Halloween (October 2020) the sales of crisps and  snacks were 7% higher than the rest of the year*. This demonstrates the importance of this occasion for retailers – ensuring they stock a selection of savoury snacking options in a range of formats. Launching the on pack promotion in association with Ghostbusters: Afterlife will certainly evoke nostalgia amongst parents and place Walkers front and centre for those looking for a Halloween snack.

“The collaboration between Walkers and Ghostbusters: Afterlife is the perfect treat for Halloween,” said Liz Finlay, marketing manager for Walkers Snacks at PepsiCo. “With eye-catching imagery from the film across the packs, they’re sure to jump out at shoppers. As a key occasion for retailers to tap into, we’re also driving further awareness of the promotion in-store, with a range of POS materials and displays to create further visibility. They’re sure to help retailers drive savoury snack sales during the run-up to Halloween.”

“What better way to celebrate the return of the iconic Ghostbusters than to partner with Walkers,” added Jeffrey Godsick, EVP of global partnerships and brand management, and head of location based entertainment at Sony Pictures Entertainment.

“The unprecedented scale of our relationship with Walkers snacks is truly incredible, ensuring audiences across Ireland will get a taste of the exciting movie to come,” Godsick said.

For the chance to win, shoppers need to visit the promotional website (www.walkers.co.uk/ghostbustersafterlife) and enter their full name and email address to find out instantly if they’ve won one of the amazing prizes.

The Walkers Ghostbusters promotion kicks off on 1 October and will end on 30 November, running across each Walkers Snacks brand** in multipacks, grab bags.

*(Source: Nielsen Scantrack, RSV Value Sales,Snacks, FY weekly average Value Sales 2020 vs October 2020)

**(Promotion available across all flavours of Wotsits, Quavers, Monster Munch, excluding Giants Sharing bags)



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