Valeo Foods & Soothing Solutions Ltd sign strategic distribution partnership
Valeo Foods partners with Tonstix to expand distribution of its award-winning children’s health lozenges across Ireland
Print4 July 2025
Valeo Foods, has recently announced a new strategic partnership with Tonstix, the award-winning children’s health brand.
As part of the partnership, Valeo Foods will assume full responsibility for the distribution of Tonstix Pops across the grocery retail and pharmacy estate on the island of Ireland.
This collaboration marks a pivotal step in Tonstix growth journey and reflects both companies’ commitment to delivering high-quality, innovative health products for families.
Revolutionary
Tonstix Pops are a revolutionary melt-in-the-mouth throat lozenge, designed specifically for children to provide relief from sore throats, coughs, and travel sickness as an effective and natural alternative to sticky syrups.
With a growing base of loyal customers, Tonstix has quickly established itself as a trusted brand in the baby and child wellness space.
Sinead Crowther, CEO, and Denise Lauaki, COO, co-founders of Tonstix, commented: “This partnership represents a major milestone for Tonstix.
“Valeo’s strong distribution capabilities, retail relationships, and category expertise make them the ideal partner for the next stage of our journey.
“We are excited to work together on a long-term strategy that strengthens our brand visibility and impact across key markets.”
John Heffernan, managing director, Valeo Foods, added: “We are delighted to welcome Tonstix to Valeo Healthcare.
“We look forward to working together with Founder and CEO Sinead Crowther and co-founder and COO Denise Lauaki to grow this award-winning brand.
“This is a fantastic addition to the Valeo Healthcare portfolio and builds on our strengths in the Baby & Child category where our brand stable already includes leading brands such as Vitabiotics Wellkid and Wellbaby, Shield Health and Matchstick Monkey.
“It further enhances Valeo’s strong front of house representation in vitamins and supplements, beauty, sports nutrition and healthy snacking.”
The partnership is effective immediately, with product distribution across retail and pharmacy channels expected to expand significantly over the coming months.
Read more: Valeo Foods acquires Canadian maple syrup business
© 2025, ShelfLife by Ryan Brennan
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