Jacob’s Mikado and Moo’d launch the Moo’kado

Moo’d Ice Cream is a playful celebration of two much-loved Irish favourites

This playful celebration of two much-loved Irish favourites is 'here for a good time, not a long time'

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Brand Central

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10 June 2026

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Moo’d Ice Cream and Jacob’s Mikado have recently collaborated on the Moo’kado, a limited-edition summer treat.

The Moo’kado brings together Moo’d’s signature whipped Irish ice cream and the iconic Jacob’s Mikado biscuit.

This playful celebration of two much-loved Irish favourites features ‘Mikado’s unmistakable jammy, fluffy and coconutty flavours paired with Moo’d’s creamy whipped ice cream, raspberry sauce, biscuit crumbs, mini mallows and most importantly topped with the iconic Mikado biscuit.’

Commenting on the new summer duo, Caitriona McCann, brand manager, Moo’d Ice Cream, said: “Every great love story gets a name: Posh & Becks, Tomdaya, and now Moo’kado.

Jacob’s Mikado is one of those treats that instantly brings people back to childhood memories, family visits and teatime treats. We loved the idea of bringing that nostalgia back in a completely new way.

“The Moo’kado is playful, indulgent and made for people who love a little treat moment. We can’t wait to see Ireland fall in love with it this summer.”

‘Playful celebration’

Available now in selected Centra and SuperValu stores nationwide for six weeks, the Moo’kado is ‘here for a good time, not a long time’.

Eimear Gorman, marketing director, Valeo Foods, added: “Bringing Jacob’s Mikado together with Moo’d Ice Cream is a playful celebration of two much-loved Irish favourites.

The Moo’kado captures everything we wanted from this partnership — nostalgia, indulgence and a sense of fun — reimagined for a new summer moment. It’s bold, it’s joyful, and we’re excited to see it spark conversations and treat occasions across Ireland over the coming weeks.”

For further information visit Instagram at @jacobsbiscuits and @moodicecream

© 2026 by ShelfLife reporter

 

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