Unwrap Gold promotion dazzles Olympics fans
Kraft Foods has placed gold vouchers for tickets to the London 2012 Games, in a special range of Cadbury singles bars, multi-packs and sharing bags
Print12 March 2012
With the the London 2012 Olympic and Paralympic Games less than six months away Kraft Foods is launching its biggest ever in-store promotion offering consumers in every county in Ireland the chance to win trips to the London 2012 Games. Gold vouchers have been placed in a special range of Cadbury singles bars, multi-packs and sharing bags. Consumers who find the gold vouchers will be able to call or go online to claim their prize. Consumers who don’t find a gold voucher will still have more chances to win by entering the pack code online and even more consumers will receive a special digital treat. With guaranteed winners in each county in the Republic of Ireland, retailers can be assured that there will be a winner near them. The campaign will be supported by a marketing spend of over €500k including TV, outdoor, press, PR, digital and innovative POS.
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