Universal Graphics brings the va-va voom into marketing
Universal Graphics has transformed a white van into a "traffic stopping Tayto ride" for the eponymous Mr Tayto
Print13 August 2010
Monaghan based company Universal Graphics has introducted Mr. Tayto’s new ‘Spudster’, a pimped up ride for Mr Tayto.
In collusion with Largo Foods and Amp Visual from the beginning of this top-secret project, Simon Murray, managing director of Universal Graphics, personally oversaw the process of turning this concept and visuals into reality.
“It’s not often one gets to ‘pimp’ Mr Tayto’s ride so we were delighted to get the opportunity to do it twice. The first thing we had to was get the right team together for the job and in order to make this concept a reality a constant review process was required, in between all the spraying, lacquering and polishing in order to match the reality to the vision. Equally important as the skilled execution of this project was the initial planning, research and sourcing of all the key elements of parts, people and process. Universal Graphics’ treats every project as special and try to bring something different to everyone. What started out as a white van has been turned into a traffic stopping Tayto ride”, said Murray.
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