Tyrrells Crisps partners with SHS Sales & Marketing
Print13 April 2012
SHS Sales & Marketing has been appointed the Irish distributor by Herefordshire-based gourmet snack producer, Tyrrells Crisps. The agreement will see the company, which has operations in Belfast and Dublin, manage the Tyrrells range of crisps in the multiple and convenience trade channels in the Republic of Ireland and the convenience channel in Northern Ireland.
Eddie Mullen, international manager at Tyrrells, said that the partnership will simplify the route to market, enhancing sales and logistics processes across all channels.
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