Thirst Pockets re-launch on Irish Market

Thirst Pockets are now 100% and 30% more absorbent. The brand has launched a heavyweight TV campaign to communicate this message with the same efficacy

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Brand Central

Thirst Pockets has announced a full brand re-launch of the Thirst Pockets range. The new product will be 100% stronger and 30% more absorbent than the original. New packaging has also been developed to clearly communicate the product improvement and the Thirst Pockets elephant becomes the brand hero to highlight the physical strength and absorbency of the product.

The product re-launch will be supported by significant investment in a new TV campaign. The commercial – entitled ‘Family Friend’ –communicates how the improved strength and absorbency of each sheet can be compared to the strength of an elephant.  Point of Sale investment including aisle end displays, shelf talkers, wobblers and leaflets will also support the launch.

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