The evolution of style – Silk Cut redefined
Print16 December 2010
New look for Silk Cut Superslims
Silk Cut SuperSlims has upgraded its style credentials with a completely new pack and cigarette tipping design. The new designs redefine Silk Cut, utilising an intricate pattern against striking, dual colour-blocked backgrounds.
As market leader*, Silk Cut is committed to introducing unique, premium smoking experiences for existing Irish adult smokers.
Look out for the new Silk Cut SuperSlims Menthol and Purple packs in store.
* Source: Silk Cut 26.2% SOM (Sept YTD 2010, AC Nielsen)
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