Tesco reduces sugar content in all own-brand soft-drinks

Does taxing sugary products incentivise people to cut them down? New research says no
Does taxing sugary products incentivise people to cut them down? New research says no

In a move which it calls a "reformulation milestone", Tesco has announced plans to further reduce sugar levels in its own-brand soft drinks.

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8 November 2016 | 0

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Tesco has announced plans to reduce the sugar levels in all own-brand soft drinks as part of its ongoing commitment to reducing sugar, fat and salt content across all of its products. The move follows furhter recommendation by experts that sugars should make up no more than 5% of people’s daily diet, and that manufacturers reduce sugar content by up to half in some products – including Tesco Cola.

Commenting on the move, Matt Davies, CEO of Tesco UK & ROI, said the move is just part of the plan. “We intend to make the food on our shelves healthier by also reducing salt and fat in our own brands,” he said. “We have worked hard to make sure our soft drinks still taste great with reduced sugar.

“Tesco customers are now consuming, on average, 20% less sugar from our soft drinks than in 2011,” Davies said. “We’re hoping this initiative will help make it a little easier for our customers to live more healthily.”

Meanwhile, Chris Askew of Diabetes UK welcomed the move. “Similar action from other manufacturers is vital to tackle rising rates of obesity,” he said.

 

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