Survey shows cereal is preferred breakfast choice

11 November 2008

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According to a Ready brek survey, nine out of 10 seven to 14 year olds insist a bowl of cereal is their preferred breakfast choice, only 16% would prefer a cooked breakfast. Health messaging is already impacting on this age group; 10% claim nutritional value influences their breakfast choice. Ready brek now also comes in new honey flavour, containing all the nutritional benefits of original Ready brek. Made from 100% wholegrain oat goodness, Ready brek delivers slow release energy, with no added salt or sugar, and key vitamins and minerals such as iron and calcium, at an RRP of €3.25.

 

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