Spar’s new TV advert emphasises retailers supporting local communities and jobs

Advert proved a "real team effort" with shots from photographer working within 2km radius of his home complemented by photography sent in by retailers themselves

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Brand Central

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21 April 2020 | 0

Spar recently launched a new television advertising campaign paying tribute to the nationwide network of independent retailers who are working hard to provide an essential service to their local communities.

The advert shares a heartfelt message of gratitude to the teams around the country that are keeping Spar stores safe, stocked and open for their customers, while emphasising the convenience of shopping at Spar.

Featuring imagery of Spar stores and staff, the advert demonstrates the effort and fantastic community spirit of Spar retailers around the country and sees a return of Spar’s iconic brand promise of helping you get all you need, when you need it, under the tree at Spar.

Commenting on the production, Suzanne Weldon, marketing and communications director, BWG Foods said: “Our nationwide network of independent Spar retailers has responded magnificently to this crisis and we wanted to capture their Trojan efforts with this advert. Produced over a four-week period and observing current government safety guidelines, the finished project is a homage to their commitment to their communities.”

“We were able to achieve the final edit by utilising various video-conferencing platforms and ensuring any fresh imagery was captured by a single photographer working within a 2 kilometre radius of his home to complement imagery sent in by our retailers themselves,” Weldon explained. “This was a real team-effort and is truly reflective of the community spirit of all Spar retailers.”

To view the advert, click on https://vimeo.com/408176811/c04462626e

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