Say ‘Hello’ to Golden Virginia Yellow
16 December 2010
Golden Virginia, Ireland’s number one Roll your own Virginia blend, has just launched Golden Virginia Yellow. From consumer research recently conducted, new entrants into RYO like blends that are seen as mild. As yellow is a colour that signifies mild, and is viewed very favorably by new RYO consumers, John Player has launched Golden Virginia Yellow to add to the already successful Golden Virginia brand. Currently over one in every three consumers already choose a Golden Virginia Green product and with the addition of Golden Virginia Yellow, this is sure to increase.
Ask your John Player sales team for more details