Tralee family-run retailer transformed with new brand identity
Irish brand CH Chemists is set to reopen its Tralee store with a refreshed identity, store experience and brand communications.
29 October 2019 | 0
CH, a family-run chemist business based in Tralee, Co. Kerry for over 50 years, has unveiled a new brand identity and in-store experience in response to the booming wellness and beauty sectors, along with changes in consumer behaviour. The new identity revitalises the brand for this new era, ensuring it remains the go-to destination for beauty and wellness in the local community.
The transformation includes the brand name, dropping ‘Chemists’ to better reflect a wide-ranging offer and services that extend far beyond the remit of a traditional pharmacy. The new store will be opening in the next few weeks, strengthening CH’s position as a much-loved independent high street staple.
Peter Harty, co-owner of CH said the project is a result of two years of planning and preparation. “We have made many improvements to CH over the past 50 years,” he said, “but this is certainly the most extensive renovation in terms of design and investment.
“We take pride in the fact that we are an independent family-run store in the heart of Tralee town,” he added. “We aim to honour the legacy of our parents, who founded CH, and also reinvest in our town. Once open, the new CH experience will be the best possible store for our dedicated staff and customers.”