Premier Foods launches ‘Great Little Ideas’

Premier Food's 'Great Little Ideas' meal makeover campaign will see a bright yellow star icon and tasty tip adorn packs of key brands, to help the nation banish mealtime boredom

Print

Print

Brand Central

Premier Foods has just launched its new ‘Great Little Ideas’ brand which provides innovative hints and tips to help banish the boredom of everyday meal making. The new initiative will see a bright yellow star icon and a tasty tip marked on packs of Ireland’s favourite brands such as Ambrosia, Loyd Grossman, Oxo, Mr Kipling, Hartley’s and Sharwoods. 

The on-pack campaign, which can already be found on supermarket shelves, has been designed to give regular meals a makeover and inspire consumers to make more of their store cupboard staples, eliminating the phrase ‘not this again!’ from family mealtimes.  ‘Great Little Ideas’ will be supported in-store and with a comprehensive media relations campaign.

Related Articles

I’m with the brand: Aaron Mulligan, brand ambassador for Diplomatico Rum →

Harley & Marley unveils Ireland’s first sustainable fish pet food →

Milish Bakery secures multi-million euro deal with M&S →

On your team →