Premier Foods Ireland launches Ambrosia marketing campaign

Lidl Bundoran had a great range of opening day offers available for customers and the first ten shoppers through the doors received complimentary Lidl gift vouchers to redeem in-store

Ambrosia's extensive new Goody Goody Yum Pots campaign has been created around the Ambrosia Cow and includes sponsorship of the RTÉ Big Big 'Mooovie'.

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Brand Central

Premier Foods Ireland has launched a comprehensive marketing and sponsorship campaign to help promote Ambrosia creamy Devon custard and rice pudding pots as a snacking and ‘complete my meal’ solution.

The Goody Goody Yum Pots campaign, which has been created around the Ambrosia Cow comprises sponsorship of the RTÉ Big Big’Mooovie, outdoor and radio advertising, in-store sampling and an online campaign run in conjunction with the popular consumer website www.pigsback.com.

The campaign will run for the month of April with the Ambrosia Cow making her first appearance on the RTÉ Big Big ‘Moovie’ on 3 April. In-store sampling will take place across Ireland from the 8 April. 

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