MoyP hatches plan to return to TV

Moy Park's streetwise ambassador MoyP is back and proudly taking up the mantle of starring in the brand's new integrated marketing campaign.

Print

Print

Brand Central

Moy Park Chicken has launched its marketing campaign for spring with the return to our screens of the brand’s streetwise ambassador – the rapping chicken, MoyP.

MoyP rose to fame last year as he made his TV debut and toured Ireland rapping with shoppers in key accounts. He has since returned to his starring role in the family-focused Moy Park Chicken TV advertising campaig, which has been on air since Easter Sunday.

Moy Park is supporting its return to TV with an integrated marketing campaign, which includes press advertising, a dedicated PR programme, below the line activity and new, exciting executions for the I Love Irish Chicken online campaign.

Matt Godbold, marketing manager for Moy Park said: “The characterisation of MoyP has really allowed us to differentiate our brand, engage with consumers and create a strong, tangible visual for Moy Park.  Consumer reaction to MoyP has been phenomenal and has created a truly memorable symbol for the brand.

Related Articles

Harley & Marley unveils Ireland’s first sustainable fish pet food →

Milish Bakery secures multi-million euro deal with M&S →

On your team →

Get the scoop →