MoyP hatches plan to return to TV

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Moy Park's streetwise ambassador MoyP is back and proudly taking up the mantle of starring in the brand's new integrated marketing campaign.


Brand Central

13 April 2010

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Moy Park Chicken has launched its marketing campaign for spring with the return to our screens of the brand’s streetwise ambassador – the rapping chicken, MoyP.

MoyP rose to fame last year as he made his TV debut and toured Ireland rapping with shoppers in key accounts. He has since returned to his starring role in the family-focused Moy Park Chicken TV advertising campaig, which has been on air since Easter Sunday.

Moy Park is supporting its return to TV with an integrated marketing campaign, which includes press advertising, a dedicated PR programme, below the line activity and new, exciting executions for the I Love Irish Chicken online campaign.

Matt Godbold, marketing manager for Moy Park said: “The characterisation of MoyP has really allowed us to differentiate our brand, engage with consumers and create a strong, tangible visual for Moy Park.  Consumer reaction to MoyP has been phenomenal and has created a truly memorable symbol for the brand.



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