Premier brand launches new pack redesign

Glanbia Consumer Foods’ Premier brand redesign sees iconic Dublin brand update with iconic Dublin landmark to complement its packaging

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Brand Central

One of Dublin’s most iconic brands, Premier Dairies, launched a new pack design

which will continue to feature one of Dublin’s most iconic landmarks, the Ha’Penny Bridge.

The brand, which originally was delivered straight to doorsteps across Dublin in glass bottles in the 1980s, is celebrating its 43rd anniversary this year.

Premier’s long history and heritage has always been closely linked to Dublin, with dairies originally on both the north and south side of the city. The new packaging, which will continue this close link to Dublin, will run across the brand’s entire range.

To celebrate this new design, Premier has also launched a fantastic new promotion, called ‘Rediscover Dublin’, which will allow consumers to collect tokens from Premier milk cartons and redeem them to visit famous Dublin sites across the city at a fraction of the cost. The promotion will be supported heavily by a press, radio and an outdoor campaign.

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