Pepsi Max kicks off a new global campaign
Pepsi Max has teamed up with international football stars and renowned DJ and producer Calvin Harris, to create a new global football campaign
Print13 April 2012
Pepsi Max has recently announced its 2012 global football campaign “Kick in the Mix”, which sees the worlds of music and football collide as the Pepsi global superstars take their moves off the pitch. To bring this campaign to life, Pepsi Max has teamed up with international football stars including Didier Drogba, Fernando Torres and three-time FIFA World Player of the Year Leo Messi. One of the world’s most exciting young footballers, Sergio ‘Kun’ Agüero also fronts the 2012 campaign.
Internationally renowned DJ, producer and hit-maker, Calvin Harris, brings the music to the mix. He has collaborated with Pepsi to create an exclusive track, a global dance anthem ‘Let’s Go’ which will be the official soundtrack to the TV commercial and 2012 campaign.
From an Irish perspective the campaign will be localised, in order to ensure its relevance for both the Irish market and its consumers. This media plan will incorporate TV/cinema advertising and outdoor as well as an online presence. Visually impactful in-store theatre, POS and in-store merchandising will also help drive feature and display across all channels. To find out more check out www.facebook.com/PepsiMaxIreland.
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