Northern Ireland bakery firm appoints general manager

Mark Mitchell, former Wrightbus (International) managing director, takes on new role as the company begins its search for a national sales manager

Former Wrightbus international MD appointed general manager, while bakery is also searching for a new national sales manager



1 September 2020 | 0

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Genesis Bakery has appointed Mark Mitchell as general manager at the Magherafelt bakery in Northern Ireland.

Mark Mitchell, who undertook several senior roles at Wrightbus over the past seven years, and was managing director of the company’s international branch, also has a wealth of experience in the food sector having previously held management roles in a variety of Northern Ireland’s leading food companies.

“We are delighted that Mark has joined us,” said Paul Allen, executive chairman of Genesis. “He brings a lot of experience and strengths to the team and even in the short time he has been with us we have been delighted at how well he has fitted in and the positive impact he has had on the business.”

Mitchell’s appointment was made as the bakery’s drive to strengthen the team continues. Genesis is also recruiting for a new national sales manager post for the island of Ireland. It’s a role that will ensure Genesis maintains strong links with its existing high profile customers – from supermarkets to symbol groups – as well as identifying and securing new opportunities for business growth.

“A lot of hard work has gone into turning Genesis around from administration two years ago,” Paul Allen added. “We’ve completed a very successful rebrand and are also driving forward our market expansion plans. Bringing on a new national sales manager to boost the team is part of continuing that journey of improvement.”

Formerly CEO at Tayto, Allen took over Genesis when it went into administration in 2018, saving more than 250 jobs.

The application deadline for the Genesis national sales manager role is early September 2020. For further information, visit



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