New look for Limerick’s Maxol Dooradoyle after €1m investment

John Hadnett, regional manager of Maxol POC and Siobhan and Kieran O' Shea, licensees of Maxol, Dooradoyle (Picture by Dave Gaynor)

Improved food offering, new seating and addition of premium fuels just some of latest improvements



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1 September 2020

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Maxol Dooradoyle, located on St Nessan’s Road, Co. Limerick has recently undergone a substantial investment of almost €1 million which has seen a range of upgrades and great new features, including the transformation of the site’s food offering, new seating, more parking and the addition of Maxol’s new premium fuel range.

The latest investment, which is part of the Maxol Group’s national multi-million euro investment plan across its network, has resulted in the creation of two new jobs.

The investment includes an upgrade to the Maxol Deli and the introduction of a new Mexican food offering – Taste of Mexi-Co, which will give customers a wide choice of freshly made sandwiches and tasty burritos from early morning to evening every day.

A new ice-cream brand, N’ice Cream has been launched, offering customers six flavours in a cone or tub,  made with real Irish cream.

The refit also includes an extension of the building, resulting in a spacious shop floor with an increased off-licence area, seating for 41 customers, upgraded restrooms, free customer WIFI and an ATM in-store. The investment also includes a new car wash facility, contactless payment at the services area and 12 additional car parking spaces.

Licensee of Maxol Dooradoyle, Kieran O’Shea said the team are very excited to be welcoming their loyal customers to the revamped store. “Despite recent challenging months, we consider ourselves lucky to be in a position where we can provide an enhanced customer offering with our new premium fuels range, new and exciting food options and a new seating area, which will of course be carefully managed to abide by social distancing rules,” he said.

The transformation is part of the Maxol Group’s national multi-million Euro investment plan across its network. This year seven sites will be fully refurbished to the latest Maxol forecourt and in-store design.

Speaking of the company’s latest investment, John Hadnett, regional manager for Maxol said he was thrilled for Kieran “who does such a fantastic job running the site”.

“As a family owned company,” Hadnett said, “Maxol strives to be open to new ways of expanding services in its retail design and fresh food options. I’m very pleased to be here today as we bring our latest innovations to the community of Dooradoyle in Limerick.”



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