Cully & Sully and GIY launch ‘al desko’ Food Growing Challenge

Norah Casey joins GIY to launch ‘al desko’ Food Growing Challenge

Cully & Sully teams up with Grow It Yourself initiative to encourage Irish workmates to accept the 'al desko' Food Growing Challenge


Brand Central

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17 April 2015

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Publisher Norah Casey joined Grow It Yourself (GIY) and Cully & Sully on Wednesday, 15 April in throwing down the gauntlet for Irish businesses to sign up to the ‘al desko’ Food Growing Challenge. This offers the top budding growers an opportunity to walk away with a prize bag worth €5,000.

The initiative, dubbed ‘Give Peas A Chance’, aims to get 500 teams of up to five workmates joining together and growing peas at work over a 12 week period. The teams will receive a GIY pack of containers, seeds and soil plus expert growing tips and training advice from GIY founder Michael Kelly.

Commenting at the campaign launch, Michael Kelly said: “The GIY@Work phenomenon is fuelled largely by the interest in employee wellness with employers starting to see how food growing can impact positively on physical and mental health.”

All teams who take part are encouraged to log their growing adventures on social media and a dedicated online blog. The winning team will win vouchers to visit Ballymaloe House & Cookery School worth €1,500, and best of all they also get to donate a community garden worth €3,000 to a local cause of their choice, from a local hospice or school to care home.

The Grow It Yourself food phenomenon has steadily built up a following in the Irish food scene. Each year GIY inspires and supports over 60,000 people and 1,500 community food-growing groups and projects around Ireland with food-growing campaigns, events and publications.

Speaking at the event, Cullen Allen, director at Cully & Sully said: “At Cully & Sully we love good food. We know that for good food you need great ingredients. Fresh is best when it comes to food and you can’t get fresher than growing your own.”

For more details and to register for the desktop growing challenge, log onto



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