Nestlé reveals first paper tub for Quality Street
Nestlé and Smurfit Westrock introduce a paper-based tub for Quality Street, set to hit select Tesco stores this week as an eco-friendly alternative to the iconic plastic box
Print14 October 2024
Smurfit Westrock has worked with Nestlé to launch an innovative, paper based tub for its iconic Quality Street sweets this Christmas.
The beautifully designed pack is the first of its kind to hit supermarket shelves.
Nestlé approached the packaging leader to create the trial pack as part of its ongoing initiative to reduce virgin plastic.
The redesign also enables more boxes to fit on a pallet and has the potential to reduce CO2 emissions significantly.
Paper tub
The introduction of the paper tub follows on from Nestlé switching to paper wrappers for the Quality Street sweets back in 2022, which diverted more than two billion wrappers from landfill.
Now, both the box itself and the wrappers can be put into household recycling at the end of use.
“We knew that this iconic brand needed a stand-out solution that would look the part on shelf as well as seamlessly integrate into consumers’ household recycling,” said Saverio Mayer, chief executive officer of Europe, MEA & APAC, Smurfit Westrock.
Westrock hopes that it will appeal to the growing number of consumers who are seeking more sustainable packaging for their favourite products.
Major manufacturer
“A lot of care and hard work has gone into the trial and we’re proud to be the first major manufacturer to trial a paper tub at Christmas,” said Jemma Handley, senior brand manager, Quality Street.
The design has been devised specifically for a paper product and according to Handley, shoppers can expect the same great tasting Quality Street sweets that they know and love.
The innovative new solution, which retains the signature hexagonal shape and purple colour, will be sold alongside the traditional plastic version in selected Tesco stores from this week.
Both products are the same size and contain the same weight of chocolates.
Smurfit Westrock has considerable experience in creating paper-based solutions that have successfully replaced less sustainable materials such as plastic as part of its Better Planet Packaging initiative.
Read more: Nestlé announces new Easter treats
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