Dunnes holds firm as Ireland’s leading grocer
Print14 October 2024
According to the latest data from Kantar, Dunnes holds top spot with a 24% market share and saw value growth of 9.5% year-on-year.
Dunnes has the strongest frequency growth among all retailers, at 9.3% year-on-year, which contributed an additional €67 million to its overall performance.
Tesco holds 23.4% of the market, with value up 10% year-on-year.
This growth mainly came from recruiting new shoppers, alongside existing shoppers making more frequent and larger trips, which contributed an additional €47.5 million to its overall performance.
SuperValu holds 19.6% of the market and saw growth of 1.7%.
Its shoppers made more trips in-store than those of any other retailer—an average of 24 trips—which contributed an additional €13 million to its overall performance.
Lidl holds a 13.7% share of total spend and saw growth of 8% year-on-year.
It continued to recruit new shoppers, contributing an additional €12 million to its overall performance.
Aldi holds an 11.7% market share, with growth of 0.6% year-on-year. More frequent trips contributed an additional €18 million to its overall performance.
Take-home grocery
Take-home grocery sales increased by 6.1% in the four weeks leading up to 29 September 2024.
In September, as families got ready for school, sales volume increased by 3.6%, as people shopped more frequently, with a 1.5% rise in shopping trips.
Grocery inflation stands at 2.67%, representing a slight decrease of 0.09 percentage points from the previous period.
Online sales have increased by 9.6% year-on-year, with shoppers spending an additional €17 million through this channel.
The latest 12-week data shows that the increase in platform visits was the main contributor to the growth, rising by 12.3%.
Back to school
As households settled into their autumn and back-to-school routines of preparing school lunches and dinners, Irish households spent an additional €2.6 million on fresh vegetables and €1.9 million on fresh fruit.
They stocked up on pantry staples, spending an additional €1.4 million on ambient bakery breads, nearly €1 million more on frozen goods, and €1.5 million more on soft drink carbonates.
Some shoppers got an early start preparing for the Halloween season, which was reflected in a significant €3 million increase in spending on confectionery.
“As shoppers returned to their back-to-school routines, they continued to purchase family-favourite brands. Brand sales grew by 8% compared to last year, outperforming own-label products once again this period, increasing their value share of total spending to 48.2%,” said Eimear Faughnan, head of retail, Kantar Worldpanel.
Even with branded products growing every month, own-label ranges also saw their value sales increase by 3.9% this month compared to last year.
Most of this growth came from standard private label products, which added an extra €50 million in value to the own-label range.
While premium own label represents a smaller portion of retailer offerings, it contributed an additional €9.2 million compared to last year.
Read more: Dunnes reclaims the title of Ireland’s top grocer
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