Moy Park back on TV screens with new recipes
Moy Park plans to grow the brand with the launch of new marketing campaign
Print19 October 2011
In May 2011 Moy Park launched a new range of Moy Park branded chicken products, including a selection of breaded and fresh chicken and ready to cook meals in stores across Ireland.
As Moy Park continues to target the independent sector in Ireland, both north and south, the next phase of the campaign will aim to secure new business with Irish retailers and relaunch the Moy Park website which includes a new recipe forum with online coupons offering consumers greater value for money.
Paul Burch, Moy Park accounts director Ireland, said: “Against a very difficult trading background we have held our own in the marketplace and have secured continuing support for the Moy Park brand across all retail trade, both multiple and independent stores. The on-going PR and advertising campaign has succeeded in raising our profile for the brand.”
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