Milkybar’s “hi-tech chocolate” is a world-first
Nestlé has launched the latest iteration of the much-loved Milkybar, dubbed the Wowsome range. It is the first chocolate bar to use the confectionery giant's innovative sugar reduction technique, which uses only natural ingredients, resulting in 30% less sugar without compromising on taste.
23 April 2018
Nestlé UK & Ireland has unveiled Milkybar Wowsomes, which it describes as the first chocolate bar in the world to use an innovative sugar reduction technique devised by Nestlé’s researchers.
Using a new process, these researchers were able to “transform the structure of sugar”, resulting in aerated, porous particles that dissolve more quickly in the mouth. An effect of this new structure means one experiences a similar level of sweetness, despite consuming less sugar.
With the help of this new technology, Milkybar Wowsomes has 30% less sugar than similar chocolate products and also contains no artificial sweeteners, preservatives, colours or flavourings. Milkybar Wowsomes also has milk as its number one ingredient, alongside crispy oat cereal pieces. The bar is a source of fibre and is gluten free. The Wowsomes range has products in a number of different sizes for different occasions; the largest sized bar is 18g and contains 95 calories.
Milkybar Wowsomes will appear in stores across Ireland and the UK in the coming weeks.
Stefano Agostini, CEO of Nestlé UK & Ireland, says the company is very proud that the UK & Ireland are the first markets in the world to utilise this breakthrough for its products. “We have an unrivalled research and development network,” Agostini says, “and the experts at our Product Technology Centre in York, England, have been instrumental in this breakthrough.
“Over the last three years,” Agostini adds, “we have removed more than 60 billion calories and 2.6 billion teaspoons of sugar from across our food and drink portfolio in the last three years. A new product like Milkybar Wowsomes introduces greater choice and allows parents to treat their children with chocolate that tastes great but has less sugar.
“We are demonstrating how we can, and will, contribute to a healthier future and that we take our public health responsibilities very seriously.”