Metro Herald hits the streets

Metro Herald launched on 7 January as greater Dublin’s only free daily newspaper

Metro Herald was launched on 7 January 2010 as the only freesheet newspaper for the greater Dublin area.

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Brand Central

On 7 January 2010 Metro Herald launched as the only freesheet newspaper for the greater Dublin area. The new title is an historic venture which sees Associated Newspapers, The Irish Times and Independent News & Media jointly investing into a newspaper title for the first time. Each investor owns a one third stake in the new company, with Metro International divesting its 10%.

Speaking of the launch Paul Crosbie, managing director of Metro Herald said: “We are delighted that Metro Herald has finally launched. Our goal is to produce a quality free morning newspaper that fits the lifestyles of our urbanite target audience.

Combining forces allows us to offer a single, unified advertising platform for brands looking to reach young, urban consumers in the capital. We look forward to establishing Metro Herald as an effective and valuable addition to the media landscape in Ireland.”

Metro Herald launches with a new brand identity, improved product design and a refined distribution strategy to target young, working professionals who commute daily into and around the city. The new title is hand-distributed from 7.00am to 9.30am, Monday to Friday, within the greater Dublin area.

Metro Herald’s content will build on the free newspaper model of providing concise, fact-based, local, national and international news stories, lifestyle features, celebrity gossip and sports updates.

One of the commitments given to the Competition Authority was to appoint an ‘independent’ chairman to the board of directors of Fortunegreen Limited, publishers of Metro Herald. Metro Herald is pleased to announce that Mr Peter Webster has been appointed as non-executive chairman. Webster is a seasoned chairman with over 30 years experience in Irish and international business. He is the former chairman and chief executive officer of Smurfit Ireland and UK.

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