Glenisk launches new €1 million campaign
Organic dairy Glenisk has invested more than €1 million in a new marketing programme for 2010, including television, outdoor and online advertising.
26 January 2010 | 0
Organic dairy Glenisk is investing more than €1 million in a new marketing programme for 2010, including television, outdoor and online advertising. The TV advert is a first for the company and is on air from January. Chemistry has been appointed as the creative agency, while the ad was produced by The Poole. The 30 second TV commercial, entitled ‘It’s Only Natural,’ features images of nature and an accompanying soundtrack.
In addition to advertising, Glenisk’s marketing plans for 2010 comprise consumer promotions, PR, sampling and a number of on-pack competitions with partner organisations including Airtricity and Cook’s Academy. Glenisk recently unveiled a new-look website, featuring content on organics, recipes, competitions, parenting advice, and product news.
Speaking about the plans for 2010, managing director Vincent Cleary said: “TV advertising is a new departure for Glenisk. We are by far the largest brand in organic fresh dairy produce in Ireland, driving the growth in this category year on year. In 2010, our aim is to reach an even wider audience. Our advertising campaign has been developed to communicate the distinctive nature of organic food and specifically what we believe makes our yogurt taste so special. We are also keen to highlight the fact that choosing organic doesn’t always mean paying a price premium. Offering excellent value remains our focus for the coming year.”