Don Carlos strikes oil

Gillian Hennessy, brand manager, Jennifer Richards, group marketing director, Patrick Thornton, brand manager
Gillian Hennessy, brand manager, Jennifer Richards, group marketing director, Patrick Thornton, brand manager

Ireland's number one olive oil scooped the prestigious consumer brand and identity award at the Irish Design Effectiveness Awards 2009.

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Brand Central

26 January 2010 | 0

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Don Carlos has cemented its status as Ireland’s number one olive oil, winning the prestigious consumer brand and identity award at the Irish Design Effectiveness Awards 2009. This award recognises the impact which the new design has had on-shelf and its success in driving Don Carlos sales. The design, developed by Neworld associates, uses imagery from the brand’s recent TV commercial and promotes the natural health benefits of Don Carlos olive oil.

 

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