Maxol loyalty app launches with first-to-market FuelPay feature

Television presenter Carl Mullan launching the new Maxol loyalty app

FuelPay feature allows customers to pay for fuel in the palm of their hand from their car



26 April 2022

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Maxol has launched a new loyalty app; the first of its kind in Ireland to implement FuelPay, a feature that allows customers to pay for their fuel, from their vehicle, in the palm of their hand.

The whole process has been designed to be cashless, fast, and easy for customers to use. The more consumers use the Maxol loyalty app, the more they are rewarded by the retailer.

Maxol’s FuelPay works by using geo-fencing and the user’s phone GPS to determine at which service station the customer is located. Customers can turn on the fuel pump with their phones by entering the specific pump number on the app, without getting out of the car.

In addition to FuelPay, everyone who downloads the Maxol loyalty app will receive a free Rosa Coffee and the first 18,000 customers will receive an extra reward.

The app has a wide range of offers and rewards for members across products such as Rosa Coffee (buy five, get a sixth free), car wash (buy four, receive a complimentary car wash) and lots more. All members will also receive exclusive monthly offers that will rotate between confectionery, snacks, and beverages during the year.

Loyalty lands in Dublin

To celebrate the launch of the app, Maxol is inviting shoppers to drive through Loyalty Lane, a pop-up at selected Maxol service stations in April and May where customers can win great prizes, including cash, by simply downloading the app and ‘driving thru Loyalty Lane’.  In Dublin, Loyalty Lane featured at Maxol M3, Mulhuddart on 25 April and tomorrow at Maxol Ballycoolin, Dublin 15.

Station finder and oil advisor

Mindful of those on the go, the app has a station finder that will locate the nearest Maxol service station quickly and if a customer is having an issue trying to figure out the right oil for their car, they can use the Maxol Engine Oil Advisor feature to steer them in the right direction.

Gold Star Membership

Maxol, which has been at the heart of communities across Ireland for more than 100 years, is inviting customers who download the loyalty app to be part of a new community of Gold Star members.

Customers with the loyalty app who spend €5 in-store or €30 on fuel will receive a gold star. When a customer collects 10 gold stars over a 90-day period, they become a Gold Member, which gives them access to more offers and special treats.


Maxol Group CEO, Brian Donaldson described the app as a further milestone in Maxol’s progress.

“As a family-owned Irish company we have a strong network of loyal customers that have helped us grow from strength to strength,” Donaldson said. “This app is another milestone in continuing to reward and retain loyal customers and help move our business forward, both digitally and technologically.

“This is the only app in Ireland that offers FuelPay, a first to market and easier way for consumers to pay for fuel. FuelPay will also be available shortly for all Maxol fuel card customers, which includes small to medium businesses, large corporate organisations and state governing bodies.

“By having our loyalty programme on a digital platform, it enables us to help make shopping at Maxol easier and more convenient for our customers.”

With extensive research and a six-figure investment behind it, the Maxol Loyalty App is the most technologically advanced app in its sector and is free to download from the Apple and Google Play store now. For more information, check out



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