Maxol enters renewable energy sector

Ciaran and Stephen Devine, co-founders of Bright, with Brian Donaldson, CEO of the Maxol Group, at the launch of Bright, a new, technology based energy supplier in partnership with Maxol at the end of June

New tech-based energy supplier set to disrupt Irish market



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2 June 2020

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Bright, a new, technology-based energy supplier being launched next month has vowed to disrupt the Irish energy market. Using a unique software platform and specially designed app, it will offer just one simple tariff and provide customers with affordable green electricity at a fair and transparent price.

Founded by entrepreneurs, Ciaran and Stephen Devine, Bright has been operating in the renewable energy sector for many years, in partnership with Ireland’s largest family-owned forecourt retailer, Maxol.

The company believes its technology-driven and simplified approach will change how people manage and pay for their energy. Bright’s customers will no longer spend time and money managing complex energy tariffs and bills, and there are no ties in or exit fees.

At its core, Bright is utilising modern technology to provide 100% green electricity to homes across Ireland, and says its unique software will also lead to even greater benefits when smart electricity meters are rolled out across the country.

‘Significant move’ for Maxol

“This is a significant move for Maxol as we look to diversify our business by making a move into the renewable energy sector,” said Brian Donaldson, CEO of The Maxol Group.

“Such a move was an intrinsic part of our growth and diversification strategy, but it was crucial that we partnered with the right people with the experience, technical know-how, entrepreneurial spirit and vision to make it happen,” he added. “This is great news for Irish consumers and the Irish energy market and is a fitting way for the Maxol Group to mark its centenary year, as we celebrate the past while looking to the future.”

“The electricity market in Ireland is overly complicated and it doesn’t need to be” said Ciaran Devine, who co-founded Bright alongside his brother Stephen.

“Bright’s beauty is in its simplicity,” he added. “We are offering one simple variable rate tariff to everyone – that’s it. So, when prices fall, savings can be passed on to bright’s customers, the way it should be.

“It also means new customers won’t receive an introductory rate before being automatically moved onto a much higher tariff after say, 12 months like you see with most other suppliers in the market. Bright does not differentiate its pricing for new and existing customers but instead we treat all customers the same – fair for all.”

He emphasised the company’s green credentials in the fight against climate change, stating that Bright has been “designed to help our customers save money and become more efficient as the technology in their homes evolves, and that’s something we’re really excited about showing over the next 12 months”.

Bright also intends to enter the gas supply market later this year, can “easily manage” both their gas and electricity using the app, without multiple confusing tariffs.

Fundamental change

“We’re not just another supplier,” Devine added, “we’re here to fundamentally change how this market works by putting the power in consumers’ hands.”

Bright has created 15 new jobs at its Belfast HQ where it will manage its island-wide operations, with the company planning to double its workforce in the coming months.

Bright will be available to domestic electricity consumers across Ireland from the end of June 2020 and will launch in Northern Ireland in late summer. A further announcement regarding its gas supply offering will follow later in 2020. To receive updates and to be notified when bright goes live, you can sign up at

The Devine brothers

With backgrounds in investment banking and corporate finance, Ciaran and Stephen Devine founded Evermore in 2010 to bring innovative solutions to energy markets across Ireland, the UK and beyond.

While the group’s marquee project is the £83m Lisahally Combined Heat and Power Plant – Ireland’s largest renewable energy power station – it also has active interests in energy storage, data centre development, energy generation and electric vehicle charging  projects across the island of Ireland.



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