Maxol announces partnership with Irish Guide Dogs for the Blind

Pictured: Brian Donaldson of Maxol with guide dog users L-R Dawn Hopper (& Micky) and Christina Kelly (& Effie)

Maxol is also committing to funding the training of at least six assistance dogs



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9 November 2023

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Maxol has announced the Irish Guide Dogs for the Blind as its newly appointed charity partner.

Over the course of the two-year partnership, Maxol aims to support the charity by increasing awareness and the impact of the Irish Guide Dogs for the Blind’s work. The family-owned company has also committed to funding the training of at least six assistance dogs.

It costs approximately €53,000 to breed, train, and care for each of these dogs over the course of their working lives. They are trained specifically to help those with visual impairments and children with autism. With the varying needs of each person/child, guide or assistance dogs can act as a calming presence, helping with behaviour regulation, and improving social skills and confidence.

Brian Donaldson, chief executive officer, Maxol Group, said: “With so many charities in need of urgent funding, selecting just one to which we will commit our resources is hugely challenging. But when we looked not only at the work of Irish Guide Dogs for the Blind but the positive and tangible impact the charity can have on so many people’s lives – children, adults, and their families – we saw a really compelling case. This is a national organisation but with a strong and widespread community presence, much like our own business, and together with our local retailers we are looking forward to getting behind their work and ensuring Maxol makes a difference.”

Tim O’Mahony, chief executive officer, Irish Guide Dogs for the Blind, said: “Maxol’s support will have a huge impact; ensuring that we can deliver more guide dogs and assistance dogs over the next two years – essentially bringing independence and mobility to the lives of our clients and many families. The partnership will have a life-changing affect across communities as we develop links with our nationwide volunteer branches and their local service stations.”

Taking an all-Ireland approach, Maxol and its retailers are planning for a host of exciting fundraising and retail initiatives. The company has committed to supporting Irish Guide Dogs for the Blind and in Northern Ireland, Guide Dogs NI with direct funding that will ensure more people will be matched with trained dogs over the coming months and years.



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