Gala Retail unveils Ireland’s first VR store planning simulator
8 November 2023
Gala Retail has announced the unveiling of a virtual reality store layout simulator. The technology was first shown to Gala retailers to try out at the 25th annual Gala Conference.
The Irish-owned retail group has invested almost €100,000 in technology to enhance the store planning experience for retailers. The technology also enables new retailers to the Group to have an immersive experience when visualising what a future Gala store could look like.
The VR simulator, developed in collaboration with Mersus Technology, allows retailers to step into a simulated Gala store environment.
Gary Desmond, chief executive officer, Gala Retail, said: “This groundbreaking simulator not only showcases the potential of Gala stores but also underpins Gala Retail’s commitment to fostering innovation within the convenience retail sector.”
Siobhan Grimes, retail operations manager, Gala Retail, said: “Our virtual reality simulator goes beyond conventional planning methods. It offers a transformative experience, allowing retailers to explore the future of their Gala store in a remarkably immersive way. By embracing this cutting-edge technology, we aim to revolutionise the way our retailers conceptualize and plan their stores, driving growth and innovation within the Gala family.”